XR

eXtended Reality

eXtended Reality (XR) is a 'big-umbrella' term for tech stuff that jazzes up or even swaps out how we see the world. This is often through overlaying or immersing computer text and graphics into real-world and virtual environments, or even a combination of both.

Inside this XR deal, you've got augmented reality (AR), virtual reality (VR), and mixed reality (MR). They all kind of bump into each other with similar traits and needs, but each has different purposes and underlying technologies.

VP Revolution - XR in the ProAV Industry

Virtual Production (VP) emerges as a pivotal realm within the digital cinema workflow, enabling the generation of instantaneous and responsive backgrounds that seamlessly synchronize with the camera, resulting in a flawlessly immersive filming encounter.

Using LED videowalls to create virtual sets, that replace traditional green-screens, is revolutionizing film-making. Expensive location shoots, which can also be potential health risks even in the post-pandemic era, can now be encapsulated under optimal lighting conditions and subsequently replicated within a secured and controlled environment. VFX companies can create new worlds that previously was not possible with green-screen: Actors and see and react to in real-time, Directors can now see these environments through the camera lens immediately and work to make adjustments on set, rather than duplicating processes in post-production significantly reducing costs.

VR Training - MR for Simulation

The world of flight simulation has undergone remarkable advancements over the years, allowing aviation enthusiasts, pilots, and training institutions to experience the thrill and intricacies of flying without leaving the ground. One of the latest technologies that has taken this experience to new heights is Mixed Reality (MR). Blending the virtual and real worlds, MR has opened up unprecedented opportunities for flight simulation, offering a level of immersion and realism that was once considered impossible.